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Takara DSP
Intelligent real-time bidding strategies that optimize for post-install events and ROAS across global inventory.
Takara Data Intelligence
Unify 1st and 3rd party data to build high-value audience segments and predictive models for better targeting.
Creative Studio
Data-driven video production, playables, and interactive assets designed specifically to convert at scale.
Privacy First
Enterprise-grade security and full compliance with GDPR/CCPA global standards to protect your data.
User Acquisition
Expert media buying teams managing cross-channel campaigns to maximize growth and efficiency.
Strategic M&A
Capital and operational support for innovative ad-tech startups and partners looking to scale.
Frequently Asked Questions
A: Takara Tech is a leading ad-tech ecosystem that unifies data intelligence, media buying, and creative production. We operate DataPulse (our proprietary CDP) and AdWave (our programmatic DSP), supported by an in-house Creative Studio and a strategic M&A division. We empower brands to control their growth through a single, integrated infrastructure.
A: Think of Takara Data Intelligence as the "brain" and Takara DSP as the "engine." Takara Data Intelligence unifies and analyzes your user data to build high-value audience segments. Takara DSP then activates these segments via programmatic media buying. While they are powerful individually, using them together unlocks our closed-loop optimization for maximum ROAS.
A: Yes. You can utilize Takara Data Intelligence strictly for analytics, benchmarking, and predictive modeling without running ads. However, to run campaigns on Takara DSP, you generally need an audience source, which Takara Data Intelligence provides seamlessly.
A: Takara DSP is Takara Tech's native Demand Side Platform (DSP) designed for outcome-based buying. Unlike generic DSPs, Takara DSP is built to optimize towards specific lifecycle events (like "First Deposit" or "Level Complete") rather than just clicks, ensuring your budget is spent on users who actually convert.
A: Takara DSP connects to a global network of premium supply, supporting a wide range of formats including:
- Video & Rewarded Video
- Playable Ads (HTML5)
- Native & Display
- Push Notifications
Note: Our in-house Creative Studio can produce these assets for you.
A: You maintain strategic control. You define the budget caps, target regions, and creative assets. Takara DSP’s AI handles the millisecond-level real-time bidding (RTB) to maximize performance within your set guardrails.
A: Takara DSP offers global reach (Tier 1, 2, and 3 markets). Targeting is set at the country level or broader, with granular filters for device, OS, and connection type. Our system ensures all target audiences meet a minimum viable size for effective machine learning optimization.
A: Takara Data Intelligence is the intelligence layer of Takara Tech. It acts as a Customer Data Platform (CDP) that ingests 1st, 2nd, and 3rd party signals. It powers three key modules:
- My Business: Deep-dive analytics on your own performance.
- My Benchmark: Anonymized comparisons against industry standards.
- My Prediction: AI-driven forecasting for future trends.
A: "My Benchmark" allows you to see how your KPIs (e.g., Retention, LTV) stack up against the market. We use aggregated, anonymized data to show you industry trends without ever exposing specific competitor data or compromising your privacy.
A: The My Prediction module offers rolling forecasts for critical metrics such as Daily Active Users (DAU) and Revenue. This helps your team make informed decisions on budget allocation and resource planning weeks in advance.
A: It is a seamless, single-click workflow. Once you build a segment in Takara Data Intelligence, you can "Push to Takara DSP." The system automatically creates a campaign draft with suggested budgets, ready for your review and launch.
A: Yes. Takara Data Intelligence allows you to sync manual segments via API to supported external platforms or download them as hashed files, giving you the flexibility to use your data wherever you need it.
A: Yes. We believe creative is the biggest lever for performance. Our dedicated Creative Studio specializes in producing high-conversion assets, including 3D videos and interactive Playable Ads, specifically tailored to work with Takara DSP’s algorithms.
A: Absolutely. Our team has deep experience in localization and cultural adaptation, ensuring your creatives resonate whether you are targeting markets in Southeast Asia, Europe, or the Americas.
A: Yes. Takara Tech is actively seeking Mergers and Acquisitions opportunities. We are interested in acquiring or partnering with AdTech companies, niche DSPs/SSPs, and media buying teams that can complement our ecosystem.
A: If you are a developer, publisher, or AdTech founder, please reach out to our Corporate Development team via the contact form. We offer flexible partnership models ranging from strategic investment to full acquisition.
A: Our pricing is transparent and scalable:
- Platform Fee: Based on Takara Data Intelligence data volume and number of products.
- Media Spend: Programmatic spend executed through Takara DSP.
- Creative & Managed Services: Optional add-ons for bespoke creative production or full-service account management.
A: Compliance is built into the core of Takara Tech. We adhere to global standards (GDPR, CCPA) and provide enterprise-grade, role-based access control to ensure data security. You also have flexible options for data retention policies to meet your legal requirements.